Mental health and trying something unique or different are among the top benefits that may compel audiences to attend live performances.
Research shows that amongst travellers, there is a growing desire for authentic experiences that enliven and deepen connections to place. Live events and festivals provide these types of experiences year round.
CAPACOA recently held a fascinating town hall on the theme On the Path to Recovery: Are Mandatory Vaccines for Audiences in the Mix? As a complement to the recap of this discussion, here are recent findings about culture goers’ attitudes regarding vaccination.
More and more cultural consumers have watched and paid for online performances. For these consumers, "free" is a poor value proposition.
Can the changes in the way we create and consume art in this era reshape the performing arts sector? Find answers from our two-part webinar.
Many audience survey reports were released over the last two months. CAPACOA read them and looked for conflicting and converging findings regarding age, comfort levels and reassuring measures. So? Does age matter?
A lot of people enjoyed live-streamed performances since the beginning of the COVID crisis. But they may not continue when venues reopen.
Consumer surveys provide valuable information about audiences' attitudes towards various safety precautions.