attendance trends
Recovery continues in spite of inflation
The recovery of the live performance sector continued during the third quarter of 2022. Nominal GDP increased 2.8%. Jobs increased 5.3%.
Audiences need to be reminded of the benefits of attending
Mental health and trying something unique or different are among the top benefits that may compel audiences to attend live performances.
Performing Arts, Tourism and the Experience Economy: The Untapped Potential
Research shows that amongst travellers, there is a growing desire for authentic experiences that enliven and deepen connections to place. Live events and festivals provide these types of experiences year round.
Breaking through audience hesitancy
Consumers’ levels of comfort with in-person events are closely tied to vaccine rollout and fluctuations in the number of cases. This is particularly true among performing arts audiences.
Vaccination: how do culture goers feel about it?
CAPACOA recently held a fascinating town hall on the theme On the Path to Recovery: Are Mandatory Vaccines for Audiences in the Mix? As a complement to the recap of this discussion, here are recent findings about culture goers’ attitudes regarding vaccination.
Online performances remain a valuable alternative for many cultural consumers
More and more cultural consumers have watched and paid for online performances. For these consumers, "free" is a poor value proposition.
Online Performances And The Search for a Viable Business Model
Can the changes in the way we create and consume art in this era reshape the performing arts sector? Find answers from our two-part webinar.
Canadian Art Goers are Longing for Live Events
Audiences are yearning for live performances, and the demand for online performances might very well decrease once in-person events resume. This is what consumer surveys conducted in Alberta and Ontario are indicating.
Is age a significant factor in patrons’ intention to return to the performing arts?
Many audience survey reports were released over the last two months. CAPACOA read them and looked for conflicting and converging findings regarding age, comfort levels and reassuring measures. So? Does age matter?
Online cultural offerings satisfy audiences’ cravings… for now
A lot of people enjoyed live-streamed performances since the beginning of the COVID crisis. But they may not continue when venues reopen.
What will make audiences feel safe to return to live performances?
Consumer surveys provide valuable information about audiences' attitudes towards various safety precautions.
The long wait for audiences
The entire live performance sector wonders: “When we’re allowed to reopen, will audiences come back?” Consumer surveys north and south of the border provide many nuanced, and very useful, answers.