attendance trends

attendance trends

Dancers performing with a live orchestra in the background.

Audiences need to be reminded of the benefits of attending

Mental health and trying something unique or different are among the top benefits that may compel audiences to attend live performances.

Photo of a performer singing with eyes closed.

Performing Arts, Tourism and the Experience Economy: The Untapped Potential

Research shows that amongst travellers, there is a growing desire for authentic experiences that enliven and deepen connections to place. Live events and festivals provide these types of experiences year round.

A duo of dancers. The woman leans backward and the man pulls her back.

Breaking through audience hesitancy

Consumers’ levels of comfort with in-person events are closely tied to vaccine rollout and fluctuations in the number of cases. This is particularly true among performing arts audiences.

A violin, guitar and cello trio playing in a small indoor venue, with audience members wearing masks.

Vaccination: how do culture goers feel about it?

CAPACOA recently held a fascinating town hall on the theme On the Path to Recovery: Are Mandatory Vaccines for Audiences in the Mix? As a complement to the recap of this discussion, here are recent findings about culture goers’ attitudes regarding vaccination. 

Slide from the ARTS survey describing the percentages of time spent consuming content/events in-person and online during and post-pandemic. Key data points are highlighted in the caption.

Online performances remain a valuable alternative for many cultural consumers

More and more cultural consumers have watched and paid for online performances. For these consumers, "free" is a poor value proposition.

Online Performances And The Search for a Viable Business Model

Can the changes in the way we create and consume art in this era reshape the performing arts sector? Find answers from our two-part webinar.

A picture of a string quartet finishing off a concert

Canadian Art Goers are Longing for Live Events

Audiences are yearning for live performances, and the demand for online performances might very well decrease once in-person events resume. This is what consumer surveys conducted in Alberta and Ontario are indicating.

Is age a significant factor in patrons’ intention to return to the performing arts?

Many audience survey reports were released over the last two months. CAPACOA read them and looked for conflicting and converging findings regarding age, comfort levels and reassuring measures.  So? Does age matter?

Online cultural offerings satisfy audiences’ cravings… for now

A lot of people enjoyed live-streamed performances since the beginning of the COVID crisis. But they may not continue when venues reopen.

Crowded lobby with patrons coming in and out of the theatre.

What will make audiences feel safe to return to live performances?

Consumer surveys provide valuable information about audiences' attitudes towards various safety precautions.

Infographic: The level of concern of entertainment consumers is high. It will take a minimum of 4 months before reaching a level of comfort.

The long wait for audiences

The entire live performance sector wonders: “When we’re allowed to reopen, will audiences come back?” Consumer surveys north and south of the border provide many nuanced, and very useful, answers.