“As an arts organization run with few resources, our energy is spent in conceiving and presenting our events, rather than building up our intrinsic capabilities. Now I see how it all comes together because of CAPACOA membership.”— TK Raghunathan (President, Kabir Centre) on the Digital Discoverability Program
In a world where we rely on Google and Siri to tell us about new artists or upcoming events, it isn’t enough for arts organizations to have a simple artist profile or an event page on their website. These pages also need to meet Web 3.0 requirements. As part of these requirements, they need to have structured data (specific computer-language codes) that help machines “see” text, images and other media on a webpage.
Just like humans, machines often ignore web pages that they don’t understand. But with structured data, Google, Siri and many other platforms will more likely recommend your events and introduce your artists to new audiences.
Want to learn how to bring your events and artist profiles into Web 3.0? Consider applying to CAPACOA’s Digital Discoverability Program.
Each year, arts organizations can apply to work with the Linked Digital Future Initiative and its Artsdata project partners. Through a series of information and training sessions, you will receive a personalized diagnosis of your organization’s digital discoverability. Additionally, you will learn how to boost your SEO and publish structured data on your website.
Nicholas Beach (General Manager, Jeanne and Peter Lougheed Performing Arts Centre) shares his experience of participating in the 2022-2023 Digital Discoverability Program:
This program is funded by the Government of Canada and by the Canada Council for the Arts.