In a world where we rely on Google and Siri to tell us about upcoming events, it isn’t enough for arts organizations to have a simple event page on their website. These event pages also need to meet Web 3.0 requirements. As part of these requirements, they need to have structured data (specific computer-language codes) that help machines “see” text, images and other media on a webpage.
Just like humans, machines often ignore web pages that they don’t understand. But with structured data, Google, Siri and many other platforms will more likely recommend your events to local arts goers and tourists alike.
Want to learn how to bring your events into Web 3.0? Consider applying to CAPACOA’s Digital Discoverability Program.
Each September, presenting or producing members can apply to work with the Linked Digital Future Initiative and Culture Creates. Through a series of information and training sessions, you will receive a personalized diagnosis of your organization’s digital discoverability. Additionally, you will learn how to publish structured event data on your website.
Click here for more information about our upcoming Digital Discoverability cohort.
The Linked Digital Future Initiative is funded by the Government of Canada and by the Canada Council for the Arts.