News > 2022-2023 Digital Discoverability Program Wraps Up

2022-2023 Digital Discoverability Program Wraps Up

Two dancers are performing on a stage. The stage is surrounded by musicians.
Kabir Cultural Centre uploaded a performance photo to Wikimedia Commons as part of their participation in the Digital Discoverability Program. Photo credit: Kabir Cultural Centre, CC BY 4.0 (via Wikimedia Commons)

CAPACOA’s Linked Digital Future Initiative (LDFI) recently wrapped up the second edition of the Digital Discoverability Program. From September to March, representatives from 20 CAPACOA member organizations worked with Dessa Hayes (Digital Discoverability Consultant, CAPACOA) and Tammy Lee (CEO, Culture Creates) to modernize their websites for Web 3.0 –– a new generation of internet driven by artificial intelligence (AI).

The main goal of the program is to help the cohort explore ways to add structured data to their event pages. This type of computer code helps robots understand the name, date/time, location and other key information about events. In other words, it makes it easier for Google, Bing, Siri and Alexa to recommend participants’ webpages to arts goers who ask “What events are happening near me?” 

Aside from adding structured data and refining other SEO (search engine optimization) practices on their webpages, participants learned how to use Wikidata and Wikimedia Commons to enrich their CAPACOA member profiles and boost the discoverability of their organizations (and venues) as a whole.

In this interview, Nicholas Beach (General Manager, Jeanne and Peter Lougheed Performing Arts Centre) shares his experience as a Digital Discoverability Program participant:

This year’s cohort included:

Interested in applying to the next Digital Discoverability cohort? Email or check our program page in summer 2023 for more information.

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