On November 18th, 2021, CAPACOA’s Director of Research and Development Frédéric Julien and Cultural Strategist, Bridget MacIntosh presented “Your Digital Presence, Let’s Improve it” as part of CAPACOA’s Àndji Màdjitàwin / Reboot / Relance Virtual Conference.
In designing this presentation, we asked ourselves, “If a performing arts organization could only take one or two steps to improve its digital presence, where should it start?”
We considered the most recent research and developments as well as proven methods. Then we identified a series of effective actions for all performing arts stakeholders. SEO, linked data in Wikidata, freely licensed images: the essentials of a good, interlinked digital presence were summarized with several supporting sources and resources.