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5 steps to improve your digital presence

Modern dancers in black pants and bare chest on stage performing.
This photo of a performance by Les Ballets Jazz de Montréal was uploaded to Wikimedia Commons. Consequently, it can easily be found on search engines and reused on blog posts such as this one. Photo credit: Tania Victoria/ Secretaría de Cultura CDMX, CC BY 2.0 , via Wikimedia Commons.

On November 18th, 2021, CAPACOA’s Director of Research and Development Frédéric Julien and Cultural Strategist, Bridget MacIntosh presented “Your Digital Presence, Let’s Improve it” as part of CAPACOA’s Àndji Màdjitàwin / Reboot / Relance Virtual Conference.

In designing this presentation, we asked ourselves, “If a performing arts organization could only take one or two steps to improve its digital presence, where should it start?”

We considered the most recent research and developments as well as proven methods. Then we identified a series of effective actions for all performing arts stakeholders. SEO, linked data in Wikidata, freely licensed images: the essentials of a good, interlinked digital presence were summarized with several supporting sources and resources.

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Written by Frédéric Julien
Frédéric Julien has been leading research and development activities at the Canadian Association for the Performing Arts since 2010. In this capacity, he has directed or authored several key research initiatives such as The Value of Presenting, Vital Signs: Arts and Belonging, Digitizing the Performing Arts, as well as many analyses of Statistics Canada data series. Frédéric also leads the Linked Digital Future initiative, which seeks to enhance the discoverability of the performing arts.

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