Call for Expressions of Interest: for Canadian performing arts organizations to participate in the Supporting Initiators field study national research cohort of the Re-imagining Customer Relationships project.
Expression of Interest Closing Date: March 23, 2025 at 11:59PM EST
Eligible Applicants: Canadian performing arts organizations
Notification: April 4, 2025
About this Opportunity:
Performing arts organizations around the globe are struggling to achieve sustainability in a shifting marketplace. In Canada, these challenges include changes in audience behaviours, engagement patterns, and purchasing trends.
The Re-imagining Customer Relationships research project was formed to design and test new strategies to deepen loyalty among regular arts goers and develop affiliation among occasional arts goers. In this project’s first field study, Supporting Initiators, performing arts organizations will have the opportunity to work with researchers to identify initiators who engage with their organizations and implement strategies to enhance their involvement in purchasing and coordination processes.
For more information, including details about the methodology, expectations, and timeline of this field study, please watch the Supporting Initiators Field Study Launch.
Questions?
If you have any questions about this project, please contact Julia Felgner at [email protected].