Programs > Re-Imagining Customer Relationships

Re-Imagining Customer Relationships

*This project is contingent on funding and is a joint initiative between CAPACOA, Orchestras Canada, PACT, and the National Arts Centre.

Performing arts organizations around the globe are struggling to achieve sustainability in a shifting marketplace. In Canada, these challenges include changes in audience behaviours, engagement patterns, and purchasing trends. 

In November 2024, Orchestras Canada, PACT, the National Arts Centre, and CAPACOA gathered representatives from across Canada to collectively brainstorm new ways to encourage audience loyalty. Informed by research from WolfBrown and David Maggs (George Cedric Metcalf Foundation), four pilot project frameworks have been identified for collective exploration in the Re-imagining Customer Relationships research project.

Goal of Project

To design and test new strategies to deepen loyalty among regular arts goers and develop affiliation among occasional arts goers.

Re-imagining Customer Relationships: Reflections & Project Launch

Join us January 28, 2025, from 1:00 to 2:30 PM EST to learn more about the findings from the November 2024 gathering and to hear more about the Re-imagining Customer Relationships project. This session will include an overview of the project, insight into each of the four pilot project frameworks, and next steps. Representatives from performing arts organizations across the country are invited to participate in the next chapter of this national collaborative project. We welcome everyone to attend!

REGISTER HERE

Background

Want to learn more about the research that inspired this project? Check out the following readings:

WolfBrown’s research for the National Arts Centre:

David Maggs’ writings for the George Cedric Metcalf Foundation: 

CAPACOA’s Publications: 

Partners

 Supporting Foundations