Date: Thursday, November 18th, 2021
Time: 1:30-2:30 pm (EST)
Session Description
Findability, discoverability, SEO, knowledge graph. Are you getting lost in the technical terminology and wondering what you could actually do to improve your digital presence? Look no further, this session is for you.
In this session, you will learn the essentials of building a strong digital presence in 2021. With a few simple, yet effective, steps, you’ll be on your way to achieving more control over how people can find you – and what they can find about you – online.
This session will be valuable for artists, agents, producing companies and presenters. It is based on five years of cutting-edge R&D led by CAPACOA and its partners via the Digital Innovation Council and the Linked Digital Future Initiative.
Presenters
Frédéric Julien
Frédéric Julien has been leading research and development activities at the Canadian Association for the Performing Arts since 2010. In this capacity, he has directed or authored several key research initiatives such as The Value of Presenting, Vital Signs: Arts and Belonging, Digitizing the Performing Arts, as well as many analyses of Statistics Canada data series. Frédéric also leads the Linked Digital Future initiative, which seeks to enhance the discoverability of the performing arts.
Bridget MacIntosh
An award winning strategist, Bridget has held senior municipal cultural management positions with portfolios spanning arts, events, and public art ranging from small-scale activations to major events such as Nuit Blanche Toronto. She continues to collaborate with municipalities, consultancies and arts organizations across Canada as a cultural strategist, designing & collaborating to build resilient cities, communities, and organizations. She is the Chair of SpiderWebShow Performance, part of the Canadian Association for the Performing Arts’ Linked Digital Future Initiative and co-chairs Mass Culture’s Research Working Group. She is a Next City Vanguard, a Toronto Arts Council / Banff Centre Cultural Leaders Lab Fellow and was recently named an IETM Global Connector.
Twitter: @bridgetannmac
Instagram: @bridgetannmac
LinkedIn: www.linkedin.com/in/bridgetmacintosh
