Date: Tuesday, November 23rd, 2021
Time: 11:45-12:45 pm (EST)
Session Description
Winning audiences’ hearts and trust has always been the biggest seduction game for performing arts organizations. But, just as much as the pandemic induced new social phenomena such as Fear Of Dating Again, it also made many regular art-goers uneasy at the idea of going out and sitting in a dark room right next to strangers. The rules of the seduction game have definitely changed.
How can you win your audiences’ back? Or should you court new ones? Audience research and marketing experts will provide useful tips for renewing the relationship with your audiences.
Presenters
Alan S. Brown
Alan Brown, principal of WolfBrown, is a leading researcher and management consultant in the arts and culture sector worldwide. His work focuses on understanding consumer demand for cultural experiences, evaluating support structures for the arts, and helping cultural institutions, foundations and agencies to see new opportunities, make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape. He speaks frequently at national and international conferences about audience behaviors, trends in cultural participation, and, most recently, the sector’s response to the Covid-19 pandemic.
Nik Nanos
Nik Nanos is Chief Data Scientist and Founder of the Nanos Research Group of Companies, a Global Fellow at the Woodrow Wilson International Center for Scholars in Washington DC, and a research professor at the State University of New York at Buffalo. He is also the current Chair of Carleton University. He leads Nanos Research, one of Canada’s most distinguished research companies, which he founded in 1987. The Nanos Research Group of Companies includes Nanos-dimap Analytika, an analytics and targeting research practice that is a joint venture with dimap, one of Germany’s top research organizations.
Nik also leads the team behind the Nanos Bloomberg Canadian Confidence Index which monitors consumer confidence in the Canadian economy and streams data to Bloomberg terminals each week. Moreover, Nik has been conducting landmark audience research on behalf of Business/Arts, including Culture Track Canada and the Arts Response Tracking Survey.
Shannon Urie
Shannon’s Marketing career spans over 25 years in fields ranging from Consumer Packaged Goods to High Tech to the Arts. Over the past 10 years, she has led the NAC Marketing team to engage audiences with a truly transformed organization with a bold strategic plan, expanded artistic disciplines, a major building renovation, new digital channels, and a refreshed brand. Over the past year and a half, she has worked with the team to navigate the patron and organizational implications of the pandemic, while pursuing the opportunities that have also emerged. In addition, she has worked with sector partners such as Business/Arts and Nanos Research to bring forth insights about Canadians’ attitudes and intentions around the return to the arts.