Programs > Re-Imagining Customer Relationships

Re-Imagining Customer Relationships

*This project is contingent on funding and is a joint initiative between CAPACOA, Orchestras Canada, PACT, and the National Arts Centre.

Performing arts organizations around the globe are struggling to achieve sustainability in a shifting marketplace. In Canada, these challenges include changes in audience behaviours, engagement patterns, and purchasing trends. 

In November 2024, Orchestras Canada, PACT, the National Arts Centre, and CAPACOA gathered representatives from across Canada to collectively brainstorm new ways to encourage audience loyalty. Informed by research from WolfBrown and David Maggs (George Cedric Metcalf Foundation), four pilot project frameworks have been identified for collective exploration in the Re-imagining Customer Relationships research project.

Goal of Project

To design and test new strategies to deepen loyalty among regular arts goers and develop affiliation among occasional arts goers.

Programming Frames Webinar

Register for the first webinar on this project, taking place on January 28, 2025, from 1:00 to 2:30 PM EST. During the session, we will explore one of the pilot project frameworks, programming frames, and provide additional insights into the research project. Representatives from venues across the country are invited to participate in the next chapter of this national collaborative pilot project. We welcome everyone to attend!

REGISTER HERE (Link will be added shortly)

Background

Want to learn more about the research that inspired this project? Check out the following readings:

WolfBrown’s research for the National Arts Centre:

David Maggs’ writings for the George Cedric Metcalf Foundation: 

CAPACOA’s Publications: 

Partners

 Supporting Foundations