“As an arts organization run with few resources, our energy is spent in conceiving and presenting our events, rather than building up our intrinsic capabilities. Now I see how it all comes together because of CAPACOA membership.”
— TK Raghunathan (President, Kabir Centre) on the Digital Discoverability Program
In a world where we rely on AI and algorithms to tell us about new artists and upcoming events, publishing pages on a website are only the first step toward digital discoverability. The next step is ensuring that those pages are optimized for today’s web. As part of these requirements, they need to have structured data. These specific computer-language codes tell machines what kind of “thing” is described on a webpage (ex: a person, event or place) and identifies key information about that “thing” (ex: an artist’s discipline, a concert’s start and end time, a venue’s address, etc.)
Just like humans, machines often ignore web pages that they don’t understand. But with structured data, not only will Google and ChatGPT be more likely recommend your events and introduce your artists to new audiences. Your events and artists will also be eligible for loading to the Artsdata knowledge graph, where their data can be enriched, shared and reused across search engines, cultural calendars, membership directories and more!
Interested in learning more? Consider applying to CAPACOA’s Digital Discoverability Program.
Each year, arts organizations can apply to work one-on-one with the Artsdata team. You will receive a personalized diagnosis of the current discoverability level of your event and/or artist pages. Additionally, you will learn how to fine-tune your SEO, publish structured data, and enhance your presence on Wikidata.
Nicholas Beach (General Manager, Jeanne and Peter Lougheed Performing Arts Centre) shares his experience of participating in the 2022-2023 Digital Discoverability Program:
For more information, please email the program coordinator Dessa Hayes at [email protected].
This program is funded by the Government of Canada and by the Canada Council for the Arts.
