Have you been considering implementing a membership program or introducing membership features as part of your audience engagement strategy?
Join us for a webinar exploring the qualitative and quantitative research findings from the Trialing Membership Offers field study, as part of the Re-imagining Customer Relationships project.
Drawing on interviews with performing arts organizations and data from the Survey on Affiliation and Membership in the Performing Arts, discover how organizations across Canada are approaching membership programs and features. You’ll also gain insights into arts patrons’ attitudes toward a range of membership offerings.
The webinar will also mark the launch of the field study’s experimental phase. Organizations will have the opportunity to join a year-long cohort to pilot and evaluate different membership features, using the research findings to inform and inspire their approach.