Performing arts organizations around the globe are struggling to achieve sustainability in a shifting marketplace. In Canada, these challenges include changes in audience behaviours, engagement patterns, and purchasing trends.

In November 2024, Orchestras Canada, PACT, the National Arts Centre, and CAPACOA gathered representatives from across Canada to collectively brainstorm new ways to encourage audience loyalty. Informed by research from WolfBrown and David Maggs (Metcalf Foundation), who joined us at the NAC in Ottawa, four pilot project frameworks have been identified for collective exploration.

In this webinar, we will be exploring one of the pilot project frameworks, programming frames, and will provide additional insight into the Re-imagining Customer Relationships project. Representatives from venues across the country are invited to participate in the next chapter of this national collaborative pilot project! We welcome everyone to attend.

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