Presenters, producers, and live performance professionals, join CAPACOA and the Canadian Live Music Association (CLMA) on February 24, 2026, from 2:00 to 3:00 p.m. ET on Zoom, for a town hall on ticket pricing, legislation, and how current policies shape resale.
Ticket resale has become a central issue across performing arts, sports, and live entertainment. Evolving legislation, platform policies, and pricing strategies are shaping how tickets are sold and resold, with significant implications for consumer trust and market fairness.
This town hall with a panel and open discussion will explore how ticket laws and consumer protection rules intersect with pricing and resale practices. The session will begin with a brief overview of the current legislative landscape in Canada, followed by a broader cross-sector discussion on transparency, fee disclosure, pricing strategies, and guarantees that can help reduce harmful resale activity and fraud.
From there, the conversation will expand beyond the performing arts to include sports and large-scale live entertainment, highlighting shared challenges across sectors, including:
- How legislation and platform rules influence primary and secondary ticket pricing;
- Where transparency around fees, total prices, and guarantees can reduce fraud and consumer harm;
- What role presenters and organizers can play in setting clear expectations for audiences;
- How pricing and disclosure choices upstream affect resale behavior downstream.
The session will explore how these dynamics interact in practice, particularly in environments where audiences encounter inconsistent pricing and unclear resale protections. Participants will gain insight into how clearer policies and pricing practices can support consumer trust while aligning with evolving legal and platform requirements.
Designed for arts administrators, presenters, policy-minded professionals, and anyone navigating today’s ticketing ecosystem, this session offers a practical, cross-sector look at how policy, pricing, and protection are increasingly interconnected in the live event ticket sales.
Join CAPACOA and the CLMA for a timely conversation on how clearer policies and pricing practices can support both audiences and event organizers, and help build more transparent, fair, and accountable ticketing practices in an increasingly complex environment.