Presenters, producers, and live performance professionals, join CAPACOA and the Canadian Live Music Association (CLMA) on October 28, 2025 for a solutions-focused town hall on how to outrank resale sites in search and rebuild audience trust.
This webinar – a follow-up to our July town hall, Fighting Resale and Ticket Fraud: Strategies for the Live Performance Sector – will spotlight solutions that work. Together, we’ll explore why structured data and sector collaboration are essential to reclaiming visibility for official ticket sources. Participants will hear directly from presenters and digital specialists who are optimizing event information and strengthening public confidence in ticketing ecosystems by putting data-driven strategies to work.
Key Discussion Areas:
- Why structured data matters in the fight against resale platforms;
- Case examples of how organizations are reclaiming visibility in search results;
- Strategies to clarify and strengthen official ticket sources online;
- The role of sector-wide collaboration in protecting audiences and reinforcing trust.
Discover how presenters are working to protect their audiences through technical safeguards, smart refund policies, and cross-sector coordination. This conversation will surface tools and tactics to support a more secure and transparent ticketing environment for the live performance sector.
This session will not be a technical “how-to.” Instead, it will focus on the why – with Artsdata pointing participants toward the resources, documentation, and tools that can support implementation.
Together, we will explore proven approaches to ensure audiences connect with official ticket sources, and that live events remain discoverable, accessible, and trusted.
