Interested in learning how to optimize your event and/or artist pages for search engines and AI? How to properly represent your organization, venue and/or artists as open data? How to take avantage of Artsdata, a pan-Canadian knowledge graph for the performing arts?
If so, consider signing up for Digital Discoverability On Demand. This premium service enables arts organizations to work one-on-one with the Artsdata team. Together, we will explore strategies to:
- Boost your SEO through sitemaps, meta tags, page load speeds and other key elements.
- Implement and/or enhance Schema structured data for events, persons and/or organizations.
- Leverage open knowledge bases like Artsdata, Wikidata, and OpenStreetMap for additional discoverability opportunities.
After working with the Artsdata team, your digital contents will be easily findable, shareable and reusable – not only on Google, Bing and ChatGPT, but also in cultural calendars, membership directories, and more!
Frequently Asked Questions
What is Schema structured data?
Schema structured data helps machines understand the contents of a webpage by telling them what kind of “thing” (ex: an event, person, or organization) is being described. It also identifies key information about that “thing”: in the case of an event, its date, time and location; in the case of a person, their first and last name, occupation, work location, etc.
Without structured data, event pages will not show up in search results when audiences ask “what’s on near me tonight”, nor can they be added to the Artsdata knowledge graph. For more information about how Artsdata can help event organizers exceed Google’s discoverability requirements, check out this blog post about Google’s event guidelines.
From an artist standpoint, structured data also plays an important role in disambiguation. In other words, it helps machines understand which specific person or organization is described on a webpage––especially when they share their name with another person or organization. For more information about disambiguation, read this blog post about provenance metadata.
How is Digital Discoverability On Demand different from the Digital Discoverability Program?
Unlike the Digital Discoverability Program, which only runs from July to March and has strict application deadlines, Digital Discoverability On Demand services are open year-round.
Additionally, Digital Discoverability On Demand is open to both CAPACOA members and non-members.
How long should I expect to participate in this service?
Organizations should anticipate a time commitment of somewhere between 4 and 40 hours. This exact number of hours will depend on multiple factors, including how many event and/or artist pages are on your website, how those pages are structured, whether or not you have a web developer, and what discoverability solutions you choose.
How much will this cost?
Digital Discoverability On Demand services cost $150. The first half ($75) will be payable at the time of sign up, either by PayPal or debit/credit. The second half will be payable by invoice after discoverability services have been provided.
Current CAPACOA members (who have paid their annual membership fees on or after April 1) can take advantage of a $50 discount. Membership will be verified before the delivery of the final invoice).
Interested in buying or renewing your membership? Visit our Become a Member page to find out more.
Digital Discoverability On Demand Sign-Up Form
About Artsdata
Artsdata is a knowledge graph designed by and for a community of users from the Canadian arts sector. We follow a decentralized approach, delegating autonomy and responsibility to stakeholders, and fostering a dynamic ecosystem of tools and open data that is continually evolving.
The Artsdata project is funded by the Government of Canada and by the Canada Council for the Arts.
