Presenters, producers, and live performance professionals, join CAPACOA and the Canadian Live Music Association (CLMA) on July 15, 2025, from 2:00 to 3:00 p.m. EDT on Zoom, for a town hall on strategies to combat the growing challenges of ticket resale and fraud. This session will examine how structured data, audience education, and sector-wide collaboration can reclaim visibility and trust in ticketing ecosystems. Participants will hear directly from presenters and digital specialists about how resale platforms are manipulating search rankings, misrepresenting events, and undermining public confidence. Key Panel Discussion Areas: Understanding the spectrum of resale and fraud: from user-to-user platforms to fake ticket scams Identifying the impacts on audience trust, box office workload, and organizational reputation Exploring policy, platform, and data-based solutions Discussing methods on how to provide authoritative ticketing data to search engines Discover how presenters are working to protect their audiences through technical safeguards, smart refund policies, and cross-sector coordination. This conversation will surface tools and tactics to support a more secure and transparent ticketing environment for the live performance sector. Hear from panelists Lindsay Jacquard, Angela Campbell, and Domenic DiLoreto as they share firsthand experiences from the frontlines of box office and venue management. Drawing from their work at Imperial Theatre (NB) and the City of Ottawa, they will discuss how resale and fraud have impacted their operations, how their teams are responding, and what practices are helping to protect audiences and staff while maintaining trust in official ticket sources. Together, let’s take action to ensure audiences connect with official ticket sources, and that live events remain discoverable, accessible, and trusted. REGISTER HERE