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Strategically Using Production Photos to Increase Your Online Discoverability

February 22, 2023 @ 10:30 am - February 24, 2023 @ 11:30 am EST

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This two-part workshop is part of the Toronto Alliance for the Performing Arts’ TAPA Trade Series and presented in partnership with the Canadian Association for the Performing Arts (CAPACOA) and their Linked Digital Future Initiative (LDFI). We invite performing arts producers, producing companies and anyone interested in open data to join us in learning how Wikimedia Commons can increase your company’s online discoverability.


Part 1 – Intro to Wikimedia Commons for Performing Arts Companies

Wednesday, February 22 @ 10:30 am – 11:30 am EST


A picture is worth a thousand words. But if search engines and recommender systems such as Google, Bing, Alexa and Siri can’t understand what your production photos are saying, they’ll ignore them. They may even ignore the production information connected to it that you want your potential audiences to find.

Wikimedia Commons is an online media repository of open images, sounds, videos and other media. It is also a way to add what is called “structured metadata” to your photo. In other words, you can tell Google, Bing, Alexa, and Siri the who, what, where and when of your production photos. This makes it much easier to have your photos shared widely online and to connect your work to audiences. It also provides a rich archive of your work.

Join us for this introductory workshop where we’ll provide an introduction to Wikimedia Commons. We will discuss how to clear photo rights and consent matters and demonstrate how to upload a photo to the Commons.


Part 2 – Linking Wikimedia Commons & Wikidata, A Step-by-Step Tutorial for Powerful Discoverability Results

Friday, February 24 @ 10:30 am – 11:30 am EST


In the second part of our Wikimedia Common workshop, we’ll provide a short recap of the learnings from our first workshop. We’ll then explore how to create an accompanying Wikidata entry for your productions. Doing so can amplify the discoverability of the production images uploaded to Wikimedia Commons for maximum effect and increased online discoverability.




It is ideal that attendees register for both Part 1 and Part 2 to reap the full benefits of this learning opportunity. If schedules do not permit this, a recording of Part 1 will be available online prior to Part 2. Recordings and workshop materials from both parts will be made available post-event.

Workshops Facilitated by Frédéric Julien, Director of Research & Development, CAPACOA.


About the Facilitator

Close-up photograph of a man smiling with closed lips, with a blue sky and a tree line behind him.Frédéric Julien has been active in the performing arts for several years as an artist, an arts administrator, a consultant, an advocate, and a change maker. Frédéric has been leading research and development activities at the Canadian Association for the Performing Arts since 2010. In this capacity, he has directed or authored several key research initiatives such as: The Value of Presenting, Arts and Belonging, Digitizing the Performing Arts, and Indigenous Artists and Wikidata (forthcoming). An active volunteer, Frédéric has served as Co-Chair of the Canadian Arts Coalition, and board member of Arts Health Network Canada. Frédéric is leading the Linked Digital Future initiative, which fosters the digital discovery of the performing arts.


February 22, 2023 @ 10:30 am EST
February 24, 2023 @ 11:30 am EST
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