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Full company, The Hockey Sweater: A Musical, Segal Centre, 2017 (Photo by Leslie Schachter).

Performing Arts Expected to Contribute to Tourism Growth

May 28, 2019 – The federal government recently unveiled a comprehensive tourism strategy. Taking a whole-of-government approach, the strategy acknowledges the contribution of festivals and performing arts organizations in realizing Canada’s full tourism potential.   Read more

Conductor surrounded by musicians and audience members during an outdoor performance.

Diversity and Drivers of Arts Attendance

May 6, 2019 – Attendance is high among new Canadians and “feeling welcome” is an important driver for frequent attendance at arts events, according to a supplementary analysis of Culture Track Canada data completed by Nanos Research Group.   Read more