Data Convergence: Can Bigger Be Better?

Thursday, January 22nd, 2015

1:30 – 3:00 PM

Location: Acandia A, Halifax Marriott Harbourfront Hotel  

Bigger isn’t always better. Yet, when it comes to data, there’s something to be said about bringing together several data sources into a comprehensive database. But is it necessarily better? More data requires more time and capacity. At the same time, it can generate deeper insights and help inform decision-making. This panel will investigate different approaches to data convergence. It will also illustrate how arts organizations may harness data to get to know their audiences and their community better.

CAPACOA's Frédéric Julien will moderate this discussion with panelists Jennifer Falk, from ArtsBoston, Rupen Seoni, from Environics Analytics, and Lee Rose, from Community Foundations of Canada.

 

Jennifer Falk

Jennifer Falk

As the Director of Marketing & Communications for ArtsBoston, Jennifer oversees brand management for ArtsBoston in addition to marketing, sales and community partnerships for its audience development programs including BosTix, and ArtsBoston Audience Initiative. Prior to her role at ArtsBoston, she worked in the high tech and advertising industries in Washington DC, Baltimore and Boston. Jennifer currently serves on the Communications Committee for MASSCreative and is co-chair of the Association of Performing Arts Service Organizations' 2015 Annual Conference. She holds a B.S. in Business from Drexel University and earned an MBA from the Simmons School of Management. She resides on the north shore of Boston with her partner, Michelle Conceison, black lab/boxer Aby, and is an avid stained glass artist and photographer.

 

Lee Rose

Lee Rose

I'm the Director of Community Knowledge at Community Foundations of Canada and the Sherpa for the Community Knowledge Exchange (CKX). I'm also on the board of Imagine Canada.

As a former camp director, I'm prone to belting out renditions of Baby Shark or Little Green Frog at random. My role as past-president of the Ten Oaks Project is an amazing outlet for said social justice-infused fun. When I'm not catching up on what's new in the world of community knowledge and social innovation, I can usually be found spending time with my three kids, chasing after my runaway dog, cycling, or wishing I was paddling a canoe on Lake Temagami.

 

Rupen Seoni

Rupen Seoni

 Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads the government, health care and not-for-profit practice. He brings twenty years of experience in market analytics, working with market leaders to unlock the value of information in decision-making and business strategy. His practice area specializes in helping public-sector organizations understand population trends, segmentation and performance benchmarking. Rupen holds a master's degree in urban planning.

 

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