May 9, 2016 – As the government undertakes a consultation on Canadian content in a digital world, now's an auspicious time to look at how Canadians use their disposible income when it comes to recreation.
According to the Survey of Household Spending, Canadians' recreation expenses decreased 2% in 2014. While modest, this recent decrease may underlie potential changes in consumption priorities.
Expenses for entertainment outside of home – which includes cinemas, museums and live events – plateaued out after the recovery from the economic downturn and bent 24% in 2014. Live events had a number of ups and downs, going up 40% over the 2010-2014 period, but decreasing 9% to $116 per household in 2014.
In comparison, several communication expenses have had steady increases. In 2014, Canadian households paid almost $1,000 for mobile services (a 36% increase over four years) and $92 for the purchase of telephones (a 61% increase over four years). In 2014 alone, expenses for online services such as Netflix and Spotify have more than tripled, soaring from $14 to $48 per household.
Suggestions for Performing Arts Organizations
Considering how prevalent mobile technologies have become, here are a few suggestions for performing arts organizations.
- Make sure mobile patrons can easily and quickly buy tickets and subscriptions on their devices.
- Create events where the use of smartphones is encouraged, be it a season launch, a mundane soirée or a gala evenings.
- Consider revising your smartphone use policy.
- Offer free wifi to your patrons (as pointed out in a recent report, free wifi can be an opportunity to gather information on your patrons).
- Anything else?
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